At Inc., Ledbetter said he hopes to broaden the magazine

The lonely planet veteran business journalist was named the first op-ed editor at Reuters as part of a hiring spree three years ago. There, Ledbetter brought on names like Jack Shafer, Bethany McLean and David Rohde to raise the financial news and information provider’s profile as a source of commentary. He previously had stints at Slate, lonely planet Time Inc. and The Industry Standard, and is the author /co-author of four books.
Inc. Media also named John Donnelly publisher. A longtime lonely planet Time Inc. ad salesman, Donnelly most recently served as account director at Fortune. He replaces John Tebeau, who left Inc. Both Ledbetter and Donnelly will report to Eric Schurenberg, who recently added responsibility for Inc.’s business side and has the titles lonely planet of president and editor in chief.
Ledbetter’s departure follows some considerable upheaval at Reuters; the company last fall cut a reported 5 percent  of its workforce and scrapped plans for its consumer-facing lonely planet website, Reuters Next .
“With the decision that was made to not pursue Reuters Next, it kind of follows lonely planet from that that the commitment to doing the opinion I was doing was probably not going to grow, so the job should stay the same,” Ledbetter said. “But honestly, the opportunity to work with Eric Schurenberg was just too good to pass up under any circumstances.”
At Inc., Ledbetter said he hopes to broaden the magazine’s audience beyond its core base of entrepreneurs. “If you look at so many issues in the American economy lonely planet right now, they often center on issues that concern small businesses,” he said. “I do think there are multiple audiences for what Inc. could and should produce.”   
Fast Company is the world's leading progressive business-media brand, with a unique lonely planet editorial focus on innovation in technology, ethonomics (ethical lonely planet economics), leadership, and design. Their publication is written for, by, and about the most progressive lonely planet business leaders. lonely planet Fast Company is owned by Joe Mansueto, founder, chairman, and CEO of Morningstar, a leading provider of independent investment research.
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The veteran business journalist was named the first op-ed editor at Reuters as part of a hiring spree three years ago. There, Ledbetter brought on names like Jack Shafer, Bethany McLean and David Rohde to raise the financial news and information provider’s profile as a source of commentary. He previously had stints at Slate, Time Inc. and The Industry Standard, lonely planet and is the author /co-author of four books.
Inc. Media also named John Donnelly publisher. A longtime Time Inc. ad salesman, Donnelly most recently served as account director at Fortune. He replaces John Tebeau, who left Inc. Both Ledbetter and Donnelly will report to Eric Schurenberg, who recently added responsibility for Inc.’s business side and has the titles of president and editor in chief.
Ledbetter’s departure follows some considerable upheaval lonely planet at Reuters; the company last fall cut a reported 5 percent  of its workforce and scrapped plans for its consumer-facing website, Reuters Next .
“With the decision that was made to not pursue Reuters Next, it kind of follows from that that the commitment to doing the opinion I was doing was probably not going to grow, so the job should stay the same,” Ledbetter said. “But honestly, the opportunity to work with Eric Schurenberg was just too good to pass up under any circumstances.”
At Inc., Ledbetter said he hopes to broaden the magazine’s audience beyond its core base of entrepreneurs. “If you look at so many issues lonely planet in the American economy right now, they often center on issues that concern small businesses,” he said. “I do think there are multiple audiences for what Inc. could and should lonely planet produce.”    lonely planet