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The views of Le Minh Cuong opening Milano Coffee "coffee trade this way more comfortable old because no longer dependent on the innkeeper in matters such as competition for funding, discounts, care and time to pay ... ". fr
Coffee is the drink brings cultural identity and position of the Vietnamese coffee is different from the West. The most familiar fr with Vietnamese coffee flavor characteristics of dense, aromatic and bitter, but where should habits never change.
Since 2006, the Saigon often heard to "clean coffee", "coffee to go", "Italian coffee taste" ... They started tasting coffee thinner, paler, lighter flavor more ... in the modern café. And to catch up with the changes, the chain boss "coffee to go" (Take away) - MilanoCoffee, Le Minh Cuong took over ten years for the idea to do a clean coffee.
In 1996, Cuong entered the "world" coffee roasters mission. More than two years later, standing alone roaster, he began to leave clues for coffee shops in HCMC. For coffee connoisseurs, not difficult to distinguish between coffee "clean" and coffee ... not entirely made from coffee beans. Accordingly, pure coffee often seen under two angles: one is rustic and roasted coffee; two are roasted with salt and butter, then coated with a layer of flavor (as fragrant incense, the more bitter coffee). The difficulty here is how to change the habits of Vietnamese consumers about tastes.
Prior to 2005, determined to make coffee strength "clean" bagman fr in many shops but watch out for his bold ideas ... only to be pitied, by that time very few customers prefer coffee "clean" .
Both years pursuing unsuccessful, strength returned to the supply of coffee. But the coffee business idea "clean" always clinging, strength alone does not give any more clues and boldly began with the construction of the first store on the way Milano Coffee Unification (Go Vap District, Ho Chi Minh City) on 9/2011. To date, this coffee chain has 99 stores numbers after nearly two years of operation.
Before contact with Le Minh Cuong, we bumped into a developed character string "coffee to go" fr cult present in Saigon. He said that, the scale and potential of the market "coffee to go" in Vietnam is very large, at least be exploited for another 10 years.
But in that time, surely inevitable rejection rules. Hundreds chain grows up but once the threshold, fr the market just enough to tolerate some brands have a good foundation. And I appreciate the Milano Coffee fr detection threshold, the government, the rate of expansion.
The views of Le Minh Cuong opening Milano fr Coffee "coffee trade this way more comfortable old because no longer dependent on the innkeeper in matters such as competition for funding, discounts, care and time to pay ...
Things like this make business vortex provided no profit no matter who look on and see spectacular. Since the opening initiative will improve the earnings and myself would like to sell coffee 'clean' so I decided to separate. "
Also, people in the business world coffee (powder, granules) are well understood, brand vendors will only theoretical fr because each restaurant has its own way of preparation, the taste and quality is not the same each other. It is "double-edged sword" brand impact to providers.
According to Cuong, if no choice, it would have to pay high prices to buy raw coffee, as it will be difficult to sell into the low, low price buy also very touching fr to meet aerospace requirements fr .
Cuong explained, because the coffee fruit quality between the seasons are not the same but it is important "secrets" in handling problems of each manufacturer. The price per cup of coffee at the Coffee Shop Milano ranges from 8000-12000 fr contract.
Over the fact-finding on 10 Milano fr Coffee shop, we found a stable number of visitors and includes many components. The reason is that the price per cup of coffee ranges from 8000-12000 copper, almost equivalent to the price of coffee ... toad. Explaining fr this price, Le Minh Cuong share, you want to sell coffee "clean" right from the start-up.
When the store first opened, he has no specific plans for the replication but to demonstrate to consumers that they do this coffee and everyone, from motorcycle taxi uncle, who sold tickets to students staff, office fr workers, can enjoy the same coffee.
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